This was the CFO Forum – The Annual Meeting 2023: ‘How to transform and perform in a RUPT business landscape’

On May 24, The CFO Forum – The Annual Meeting 2023 took place at Randstad Global Head Office, Diemen. This year’s CFO Forum brought together a group of forward-thinking CFOs for the Annual Meeting. The central theme of the CFO Forum was exploring how to transform and perform in this RUPT business landscape and was organized by Transformation Forums and Partners ING, KPMG, Marsh McLennan, Nationale- Nederlanden, Spencer Stuart and Stibbe.

Moderator:
Bas van Werven, Anchor BNR Nieuwsradio 

Speakers and Contributors:
Haroon Sheikh, Professor of Strategic Governance of Global Technologies at VU
Amsterdam and Senior Scientist at the WRR
Tom Voskes, Managing Partner SparkOptimus
Jorge Vazquez, CFO Randstad
Javier van Engelen, CFO Signify
Barbara Geelen, CFO Fugro
Pim Berendsen, CFO PostNL
Michiel Gilsing, CFO Royal Vopak
Joris Luyendijk, Dutch journalist, writer, and anthropologist

Location:
Randstad Global Head Office, Diemen

Key insights shared throughout the forum:

• Unprecedented Change: The world is experiencing significant transformations in
  geopolitics, climate change, and technology breakthroughs. These factors are
  shaping our society, which is currently marked by polarization.
• Transform & Perform Challenge: Successfully navigating these changes requires a
  dual approach of transformation and performance. It’s essential to focus not only on
  the technical aspects but also on the human side of transformation. This involves
  leveraging the power of storytelling, backed by factual data, while also practicing
  active listening and empathy.
• The Power of Diversity: Building strong teams is crucial, and diversity plays a vital role
  in this process. By including individuals from different backgrounds and perspectives,
  organizations gain the ability to identify real threats and opportunities that might
  otherwise be overlooked. It is through the eyes of outsiders that new insights emerge.
• It was emphasized that the CFO should embody the qualities of curiosity, empathy,
  and effective communication as a storyteller.
• The CFO needs to skillfully convey the transformation journey and navigate through
  the challenges of today while engaging and involving key stakeholders along the way.